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cottage cheese boycott
The Cottage cheese boycott ((ヘブライ語:מחאת הקוטג) or ) was an Israeli consumer boycott which began in June 2011 using Facebook. The protest was against the continuing rise of food prices in Israel. The organizers called on the public to stop buying cottage cheese, which is perceived as a basic food item in Israel. Within a short time, 100,000 users joined the Facebook protest page As the boycott gained momentum, it sparked a public debate on the high cost of living in Israel.
Despite special sales campaigns designed to tempt shoppers, supermarket chains reported a sharp drop in the purchase of cottage cheese by Israel's three leading dairies, and the price of cottage cheese in the country was lowered.
== History==
Cottage cheese is a popular commodity in Israel which is widely perceived as a basic food item by the Israeli public. The Tnuva cooperative controls more than 70% of the dairy market, while the companies Strauss and Tara control the rest of the market. In addition, importation of dairy products into Israel before the boycott was minimal due to the extremely high import duties imposed on them, with duties for some dairy imports standing over 100%. Due to Tnuva's dominance of the Israeli dairy market, it is considered a legal monopoly by the Israel Antitrust Authority, which has the power to regulate its prices to prevent it from price gouging.〔(Bennett to lower some dairy import taxes by 80% )〕 In August 2008, Israeli Finance Minister Avraham Hirschson declared that the government would stop regulating the price of cottage cheese, which stood at 4.82 NIS for a 250 ml (9-ounce) tub, in order to encourage competition in this market. Contrary to the expectations, within three years the price of cottage cheese rose by about 45% of the original price, up to approximately 8 NIS.
According to the Israeli financial newspaper ''Globes'', the price hike that lead to the boycott was imposed due to a demand on Tnuva's executives by Apax Partners, a London-based private equity fund that had bought a controlling interest in Tnuva, to raise the company's value. After Tnuva had been acquired by Apax, its executives were ordered to present a 100-day plan to increase the company's value, which was nicknamed "Quick Wins", in accordance with Apax's policy of purchasing companies, increase their value, and selling them within six years. Apax then hired McKinsey & Company, an American consulting firm, to examine Tnuva's pricing capabilities. McKinsey, along with Dr. Shula Pesach (Tnuva's head economist) conducted a study, and concluded that Tnuva could increase prices by at least 15% without harming public demand, although Dr. Pesach warned that the price hike had the potential to "blow up in the company's face". Sources in Tnuva told ''Globes'' that "Even before the rise in raw milk inputs, it was clear that Tnuva was going to continuously raise prices."〔(Antitrust Authority question Zehavit Cohen under caution )〕〔(McKinsey advised Tnuva to raise prices )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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